It is been practically accurately 1 year considering that tennis winner Serena Williams introduced her very first limited-version assortment with Absent, and now the 23-time Grand Slam-winner is releasing a second collab with the cult-favored baggage brand.
Journey has transformed in a key way around the previous a number of months amid the coronavirus pandemic, and for a lot of of us, a staycation is the new jet-established getaway. The new Serena Williams x Away selection requires our existing keep-at-home situation into account, as the complete collab is all about inspiring your future visits, while also celebrating the intercontinental locales we so, so overlook suitable now.
Williams co-created the entire collection with Absent she required the parts to stimulate persons to aspiration about returning to their favorite destinations and impact long term vacation.
The selection includes 4 new colorways of the common Absent polycarbonate suitcase (coral, aqua, periwinkle and an unique swirl print), as nicely as the packing cubes, pet carrier and toiletry situation in restricted version hues. Williams is also introducing two model-new item silhouettes for Absent a convertible backpack tote and a jewellery sleeve.
Although Williams has traveled (and quarantined) in purchase to contend on the tennis circuit, she saved this marketing campaign area. The legendary athlete recreated two of her favourite locales, Paris and Rome, for the marketing campaign, all from the security of her have household. The pretty cheerful snaps include pictures of Williams in her kitchen, donning a beret and surrounded by many a French pastry in entrance of a monitor modeled right after a chic Parisian café, as effectively as photographs of Williams in her backyard, posing upcoming to a Vespa with a backdrop of the Trevi Fountain.
Below, choose a peek at the manufacturer-new, constrained-edition Serena Williams x Absent collection, prior to it formally launches January 28 at Away.